When we think about "client experience" we can concentrate too much on logistics — timely communication, smooth booking, on-time delivery. Those things matter — a lot — but the real magic happens when we focus on how our clients feel at every stage of the journey. Because at the heart of photography is emotion. People book us to capture something meaningful: a moment, a milestone, a memory. And long after they’ve forgotten what they paid or how many images they received, they’ll remember what it was like working with us. So, what do you To View More >>

Personally, I've had nothing to do with school photographers since I lined up for my own class photos, but I do pay attention to what Queensberry's clients do, and they're an important subset of our customer base. I think there's a lot to learn from them because they're serious about business and big on "systems". They need to be, given that a school gig might involve dozens of classes, each with thirty-odd kids, most of them with parents — potential customers — whom they've never met. Imagine if the way it worked was that they all emailed, To View More >>

When's the right time for a promotion? Certainly for the holidays — so your clients can have their  beautiful printed products under the tree for Christmas. The ultimate in personal gifts! Or when the wedding season's over — and you have time to chase past clients who're still dilly-dallying about their album. And for what purpose? Maybe to turn your social media audience into paying customers. Or lapsed enquiries into future business. Or past customers into repeat business! But once you've defined your goal, what's involved? This is our take on it, but of course To View More >>

We believe successful wedding and portrait photographers need to love two things — taking photos and making sales! So we love to see our clients running promotions, and we like to help with them if we can. You can run successful promos for any number of reasons, for example a  Winter Sale, an offer to past clients or to book new ones. Or to promote a good cause, your new products, or your new website. The point is they're YOUR promotions. We're just here to help if we can, generally with 15% additional discount on all Queensberry To View More >>

We’ve been thinking a lot about how we can help our community get through everything going on in the world right now. So how can we help you navigate the storm?  We’re asking you for input because we don’t know how things are for you personally. Yes we have our own ideas, but please send us an email so we can talk about yours.  For now, please scroll down for details of a  shared promotion  offer,  plus a  discount on Workspace plans  to get you into Print Shop at bargain rates. We’re not giants of the industry To View More >>

Selling albums online is now common, and for very good reason. If you’re shooting destination or out-of-town weddings, chances are you’ll never see clients except on the big day. Even people who live on the other side of the city can face a big commute every time they come to see you. This becomes more of an issue the more successful you are, as people will be booking you as a result of referrals and your reputation—not because you’re handy and don’t charge too much! But selling online can be more difficult than in the studio. First, it’s harder to get people To View More >>

Stephen and Adrienne are about to board a flight to Las Vegas to check things out with an eye to the future! If you're in Vegas for WPPI and would like to meet up, send us an email and we'll see what we can work out. They do have meetings lined up, but they'd love to talk if they can make it happen! Every year we run deals over the trade show season, though, and this year we have something for everyone, so here goes: • 40% off sample albums, books and boxes:  Quote Code SMP40 when ordering. • 10% off full price production orders for Flushmount albums only:  Quote code FM10 To View More >>

START 2019 LOOKING GOOD WITH OUR BEST DEALS OF THE YEAR UPDATE: We've extended these offers until 31 January so our new friends from SWPP, PPA, IWPOTY and elsewhere don't miss out. We're back!! But January can be s-l-o-w, and we hate twiddling our thumbs, which is why we offer Early Birds our best deals of the year. Don’t miss out! Both these offers end Monday 21st Jan 2019. Our normal conditions apply. SAMPLE ALBUMS AND BOXES Products like albums and wall art put more cash in your back pocket. They’re an expression of your professional pride as well … and they're great To View More >>

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the ability To View More >>

If you haven't seen our brand new frames, you need to take a look! They've got away to a cracking start since we launched them. But you might be wondering — How can I show frames online without spending heaps on samples? Which ones should I offer? What would they look like with my photographs? The answer? Our new stock image templates for frames. They're free to use anywhere you're selling. Download our PSD layouts, insert your own imagery and you'll have a virtual product complete with your own photography. Our stock templates for frames To View More >>